Brand Styleguide

Typeface

Our typeface is just as important to us as our logo. It captures the spirit of our brand and adds a distinctive and unique look to our design language.

Type family

We love our typeface because it’s bold, it’s raw, and it’s definitely smuug!

Our design system uses three weights of the ITC Franklin Gothic type family of fonts – Book Condensed, Medium Condensed, and Demi Condensed.

Language support

Our customers are from all over the world, from diverse backgrounds and cultures. We like to stay true to our brand and so we look and talk to everyone the same way. We think people appreciate that. So even if we’re not speaking your language, we know your language.

All of which is just a clever way of saying, our typeface only has an English character set.

Where to get our fonts

As much as we’d like to share our fonts with you, they actually belong to the kind folks at Linotype who have kindly given us permission to use them, on the condition we don’t give them to anyone else.

If you’re creating content for us, you’ll also need to license them.  The best place to find them on the Linotype website here.