Be brave, be different, be dreamers, be mould-breakers, be risk takers, be fun lovers, be tree huggers, be players, be imaginators, be adventurers, be performers, be free…
be anything. just be.
Smuug is a motivating force that empowers people to be who they want to be, look they way they want to look, and do what they want to do.
Smuug enables people from all walks of life to express themselves however they choose. We celebrate diversity and authenticity, being true to who you are and whatever you want to be – we stand with you.
We see the world as a melting pot people, personalities and cultures, all with their own ways of articulating what’s unique about them.
Our mission is to inspire creative self-expression, to cultivate new ways of channeling imagination and inventiveness that helps unite people in a common purpose; to make the world more vibrant and inclusive.
Being smuug is about being you; however unconventional, however eccentric, however out of the ordinary. Because being who you are gives you confidence, self-respect, and the ability to live life without fear of judgement and on your own terms, not someone else’s.
Believe in you. Whoever you are and whatever you want to be. Just be.
